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84.51° Uses Decision Lens To Guide Strategic Prioritization And Resource Optimization

January 25, 2017

Retail Data Analytics Firm Drives Better Business Outcomes

Today, Decision Lens announced that 84.51°, a data analytics company, has selected Decision Lens to prioritize and resource initiatives across the company.  The 84.51° team is devoted to developing, nurturing, and embracing customer-driven relationships at retail. By using a sophisticated suite of tools and technology, 84.51° navigates the complex data landscape to reveal relevant customer patterns.

By taking a unique, longitudinal, long-term approach to data analytics, 84.51° provides a depth of understanding and a higher level of insight for the partners and consumer brands that they serve. They help partners embed a customer-first attitude throughout the organization to drive growth and enhance customer loyalty.

84.51° will work with Decision Lens in the prioritization of their most critical activities, internal initiatives and outside service offerings for their customers. Once prioritized, they focus on optimization and allocation of resources (dollars AND people) to ensure they can execute initiatives on time.

“84.51°’s track record speaks for itself. The firm has been integral to helping Kroger to achieve a high level of same-store growth and a significant increase in customer loyalty,” said John Kealey, CEO of Decision Lens. “This is a leading data analytics firm and we are proud to have been selected by them to help to drive strategy and growth.”

“It is important for us to stick to our core competencies, not only in delivering products and services, but also in running our progressive business.  As we piloted Decision Lens, we recognized that their approach to business, using data and science to make informed decisions, aligns with our fundamental thinking. We look forward to leveraging Decision Lens to help us drive our strategies and deliver the most value possible to our clients and their customers”, noted Brian Merkle, Chief Financial Officer, 84.51°.

Decision Lens software is used across numerous organizations for better strategic prioritization and resource allocation. Commercial customers that have been announced include Johnson & Johnson, Genentech, Mondelez, and Sikorsky among others.  Federal customers include the U.S. Joint Chiefs of Staff, Navy, Army, Coast Guard, General Services Administration, Department of Agriculture, and the Federal Aviation Administration among many others.  State and local organizations include Washington State CIO, Ohio State CIO, DFW airport, the Pennsylvania Department of Transportation, the Mississippi Department of Transportation, and the San Francisco Municipal Transportation Agency among others. 

About Decision Lens

Decision Lens (@DecisionLens) is cloud-based software that enables a comprehensive business process for strategically identifying, prioritizing, analyzing, and measuring which investments, projects, and resources will deliver the highest returns. Through advanced analytics and flexible, custom visualizations and scenarios, organizations can make selections and immediately see the trade-offs to move forward with confidence.

Decision Lens improves the speed and quality of prioritization and resource optimization, while maximizing portfolio outcomes.

For more information about Decision Lens, call 703-399-2100 or visit decisionlens.com/contact.