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Arlington, VA— eBay's North American Marketing Strategy and Planning team selected Decision Lens’ proven, innovative decision-making software to help evaluate, prioritize, and align their marketing resource allocation with their 2008 marketing strategy. The software and process helped create alignment across the leadership team resulting in better alignment of marketing resources with business objectives.
“Decision Lens is helping us make smarter decisions by improving our ability to prioritize across a wide range of marketing programs,” said Kip Knight, eBay vice president of marketing. “Its streamlined process allows us to evaluate many key factors and focus on areas that we believe will deliver the most value.”
About Decision Lens
Decision Lens Inc., headquartered in Arlington, VA, provides a family of desktop and Web-based software solutions designed to support group decision-making for planning, financial, IT and performance-related decisions. Our comprehensive solutions manage the strategic alignment of goals and priorities with investments in people, projects, products and suppliers. Billions of dollars worth of decisions were made using Decision Lens this past year. By combining advanced decision-making techniques with world-class performance visualization capabilities, Decision Lens supports dynamic decision-making based on a well-structured, rational framework with superior reporting.