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Kraft Renews License with Decision Lens

August 17, 2012

Decision Lens, a leading provider of Web-based decision support software for enterprise resource allocation and planning, renewed their license with Kraft for Gum and Candy portfolio decisions.

Kraft Foods is the world’s second largest food company, with annual revenues of $48 billion; the company acquired Cadbury in February 2010. With the acquisition, Kraft/Cadbury had been looking for new ways to effectively prioritize a large set of Gum and Candy technology investments. Using Decision Lens, the company will be able to quantify the value of each investment, incorporating the knowledge of a diverse group of stakeholders to deliver a structured, transparent and collaborative decision making process

Decision Lens software is used widely amongst the most successful national and international organizations. Commercial clients include Johnson & Johnson, Genentech, Siemens, and professional sports teams such as the Calgary Flames among others. Governmental clients include the US Joint Staff, Navy, USDA, Pennsylvania Department of Transportation, and San Francisco Municipal Transit Authority among many others.

About Decision Lens

Decision Lens (@DecisionLens) develops progressive decision-making software solutions that allow organizations to make complex decisions more effectively and efficiently. Our collaborative software platform structures decisions, quantifies intangible factors, and evaluates choices that enable organizations to reach their goals.

Decision Lens improves the speed and quality of decision making, maximizes returns, and provides accountability and transparency for how decisions are made.

For more information contact Decision Lens at 703-399-2100 or visit http://www.decisionlens.com/contact.