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Wells’ Dairy, Makers of Blue Bunny Ice Cream and Frozen Treats, Selects Decision Lens

June 6, 2008

Arlington, Virginia — Wells Dairy has selected Decision Lens for business planning. Decision Lens has developed a unique cost-effective solution to help businesses, government and other leading organizations to make critical decisions on crucial issues using the intelligence of key players, vital data, and other relevant factors. The system is available in a desktop version and a recently launched secure Web edition that enables key decision-makers anywhere in the world to participate in real-time.

About Decision Lens 

Decision Lens Inc., headquartered in Arlington, VA, provides a family of desktop and Web-based software solutions designed to support group decision-making for planning, financial, IT and performance-related decisions. Our comprehensive solutions manage the strategic alignment of goals and priorities with investments in people, projects, products and suppliers. Billions of dollars worth of decisions were made using Decision Lens this past year. By combining advanced decision-making techniques with world-class performance visualization capabilities, Decision Lens supports dynamic decision-making based on a well-structured, rational framework with superior reporting.

About Wells' Dairy 

Since 1913, the colossally creative artisans at Wells' Dairy, Inc., the largest family-owned and managed dairy processor in the United States, have been hard at work adding a little joy to life putting all things chunky, chewy, rich and gooey into Blue Bunny® ice cream. Today, ice cream aficionados throughout the United States, Mexico and Puerto Rico can indulge themselves and choose from nearly 500 tantalizingly tasty Blue Bunny ice cream flavors, frozen dairy desserts and delectable novelties.